Map with a red pin in the middle and red yarn threads extending in several directions

If your website uses Google Maps, then you’ve probably seen something along the lines of “Enter your Google Maps API key” during setup. You probably thought, “what is an API key and why do I need one?” Don’t worry, we’ll walk you through the steps required to get Google Maps up and running on your…

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angry dog growling at the camera

Marketing popups: user experience experts hate them but marketers love ‘em. Almost half of web users find them to be annoying, mostly because they ARE annoying. Who needs to be confirmshamed into getting 10% off free shipping on your next order? Not us. And yet, it seems like every single website has some sort of…

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Mailchimp is a great resource for small businesses and one that we’ve used for email marketing for several years. But many small business owners overlook one of the most powerful features of Mailchimp — the ability to categorize your contacts into audience segments. Segments allow you to group your contacts so that you can target…

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Writing is critical to your customers’ experience of your product, service, or website. Clear and concise writing that is easy for users to understand the first time they read it and take action on it is the essence of plain language. By practicing and applying a few plain language tips, you’ll be able to improve…

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Computer code displayed on a monitor

Adding a jump link to your web page is a useful trick. Most web links take your visitors to another page, but sometimes you want to jump to content within the page. Adding a jump link to your page is quick and easy to do, but it does involve a couple of steps to make…

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A man working on a computer with assistive technology

Is your web site accessible to people with disabilities or who use assistive technologies? You need to check out the first video in our web accessibility series and find out. While this series is especially designed for small and medium businesses and non-profits, the rules apply to anyone with a web site or app. Stay…

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