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Marketing popups: user experience experts hate them but marketers love ‘em. Almost half of web users find them to be annoying, mostly because they ARE annoying. Who needs to be confirmshamed into getting 10% off free shipping on your next order? Not us. And yet, it seems like every single website has some sort of…

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Mailchimp is a great resource for small businesses and one that we’ve used for email marketing for several years. But many small business owners overlook one of the most powerful features of Mailchimp — the ability to categorize your contacts into audience segments. Segments allow you to group your contacts so that you can target…

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